The Life Itself Network

We are a social enterprise with a mission to normalize play as authentic connection. Through an ecosystem of seven brands we encourage attendees to align what they want with the space and support to receive it—which is why our philosophy of integration, Daily Life Itself, is built upon the values of autonomy and freedom. Integrating play into our daily lives transforms how we explore, relate and build relationships.

Join us to discover more of our network:

Event-Based Brands
Life Itself — Our flagship of integrated nightlife: you decide how you play.
GRIT — Berlin-style raving meets New York-style play.
Echelon — High altitude events for high performing individuals.
Club Soda — Substance-free integrated nightlife (18+).

Mixed-Use Real Estate
Fourth Space — Hybrid for work, place, and social infrastructure.

Media & Resources
Playfinder — Service arm for providing turnkey integration: from play insurance to consent education.
Playjacent — Media company exploring how people design the world they play in.

📞 Concierge Support: (917) 331-7649
🌐 Life Itself: lifeitselfevents.com
🌐 Media: playjacent.com